Chinese New Year–themed sneakers have been a celebratory component of adidas' annual limited-edition releases for almost a decade now. Continuing their auspicious adherence to an inspired pack each year, the Three Stripes brand has chosen to continue enhancing the UltraBOOST model with cultural motifs and modified features that can’t be found on stock-standard options. And Stationgallery will again play host to the CNY collection in 2021.

The UltraBOOST and its subsequent generational updates have been a prominent feature in adi’s annual CNY collections over the years. The first limited edition was revealed at the end of 2015, capping off an unprecedented breakout debut for the new silhouette. Since then, other highlights have included the speckled 3.0 version, the multi-coloured 1.0, and last year’s ferocious dragon-decorated pack.


2021’s Year of the Ox rendition forms part of a richly detailed pack that celebrates the Chinese Zodiac sign – even if that’s not immediately obvious. With subtlety at the fore, there are three tonal editions of the incumbent UltraBOOST 2020 flagship, and two similarly-executed UltraBOOST DNA options that enhance the OG UB design. Both models are equally primed for both peak performance and street style.

The UltraBOOST 2020s are based around restrained black Primeknit uppers, hiding the depth of detail and technology integrated into a futuristic design. For example, look at the finely overlapping loops that reinforce the toe box area. Each option gently ups the attention ante, with increasingly iridescent stripe detailing that grows from graphic-laden lining into the external heel counter, a design feature that’s informed the UB line since its inception. Starting with the most subdued option, the graphic treatment is subtly hidden in the lining and gradient heel counter. However, the most audacious yet still low-key of the three bares the celestial bovine on the rear, sitting proud against the inky uppers, complemented by the aforementioned iridescent stripe branding.

The UltraBOOST 2020s are based around restrained black Primeknit uppers, hiding the depth of detail and technology integrated into a futuristic design. For example, look at the finely overlapping loops that reinforce the toe box area. Each option gently ups the attention ante, with increasingly iridescent stripe detailing that grows from graphic-laden lining into the external heel counter, a design feature that’s informed the UB line since its inception. Starting with the most subdued option, the graphic treatment is subtly hidden in the lining and gradient heel counter.However, the most audacious yet still low-key of the three bares the celestial bovine on the rear, sitting proud against the inky uppers, complemented by the aforementioned iridescent stripe branding.

Meanwhile, the UltraBOOST DNA renditions tap into the now-iconic cues that sealed its initial success, while also embracing its twilight-year, post-performance lifestyle status. Premium leather substitutes the original plastic lace ‘cages’, still hugging the midfoot, and also provides an additional surface to be decorated with CNY patterns. While the blacked-out colourway follows the same convention as the UltraBOOST 2020 compatriots, the hóngbāo (red packet) counterpart is perhaps the runaway choice here. Red is a very prosperous colour during CNY, and even more so for the UltraBOOST: some of the rarest and most coveted colourways have been red. This option delivers it in spades, imbuing just about everything on the Primeknit uppers, and there’s the not-oft-seen coloured Continental rubber outsole too, which is rendered in rich red. Maybe the Polo Ralph Lauren Stationgallery Sneakertellers: Josh Heuston…

Meanwhile, the UltraBOOST DNA renditions tap into the now-iconic cues that sealed its initial success, while also embracing its twilight-year, post-performance lifestyle status. Premium leather substitutes the original plastic lace ‘cages’, still hugging the midfoot, and also provides an additional surface to be decorated with CNY patterns. While the blacked-out colourway follows the same convention as the UltraBOOST 2020 compatriots, the hóngbāo (red packet) counterpart is perhaps the runaway choice here. Red is a very prosperous colour during CNY, and even more so for the UltraBOOST: some of the rarest and most coveted colourways have been red. This option delivers it in spades, imbuing just about everything on the Primeknit uppers, and there’s the not-oft-seen coloured Continental rubber outsole too, which is rendered in rich red. Maybe the Polo Ralph Lauren Stationgallery Sneakertellers: Josh Heuston…


However, don’t think these celebratory UltraBOOSTs can only be worn in February. The design is subtle enough to be worn day in and day out, with just enough reverence for the significant symbolism. Plus you’ll enjoy the proven comfort and support of full-length BOOST midsoles bonded to exclusively grippy Continental rubber outsoles that have passed all tests with flying colours on the streets and the track.

Good fortune is guaranteed with the adidas UltraBOOST Chinese New Year 2021 collection!

SHOP ULTRABOOST CHINESE NEW YEAR